Despite growing pains, peer to peer car sharing is hot for investors

Reblogged from GigaOM:

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What do Yahoo CEO Marissa Mayer, celebrity Ashton Kutcher and former Google CEO Eric Schmidt all have in common? Their funds have all put money into a round for a startup called Getaround, which enables users to share their personal cars with other users.

The emerging sector is called a variety of things like peer to peer car sharing, car sharing 2.o, or neighborhood car sharing, and there's a…

Read more… 499 more words

Honestly, is there really a market for this?

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